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Popularity - I don't like the cut of your jib
Popularity is still an issue in the grim darkness of the zombie apocalypse, and it is something that matters a great deal when you are working with factions. Popularity in Epitaph is reflected by how close your alignment is to that of the individual with which you are interacting. Personal popularity is distinct from faction standing - the latter indicates how much work you have done for them and how much personal *respect* you are accorded. Your popularity however reflects how much affection they have for you. The latter counts towards the faction's obligations - they will always honour favours you have earned. Popularity is taken into account as to future opportunities the faction offers your way.